Our Work
Shiru: Defining the white space in a complicated category
Opportunity
Shiru has the ambition and potential to change human health. And the health of our planet. What Shiru is changing is the actual foundation of food. And they’re doing it with a world-class team of passionate individuals curated by their fearless female leader, Jasmin Hume.
Story
Shiru is not alone in this category. On the cusp of their $17 million Series A announcement, we needed to define Shiru’s Brand Story with a clear narrative and dynamic go-to-market execution plan to clearly differentiate them from the competition.
Impact
Unprecedented Series A press coverage supported by a multi-pronged marketing strategy.
Wow Bao: Introducing the dark kitchen concept to help drive a small Chicago offering to become a top national player
Opportunity
With the growth of the ghost/dark kitchen initiative across America, this fast-casual Asian restaurant had the opportunity to go from a small, local brick-and-mortar Chicago player to a new, relevant brand available via delivery in 500+ new locations across the country.
Story
Scratch developed the sub-brand “Wow Bao Now” to encompass the various access points as well as the momentum underway as Wow Bao helps to save hundreds of jobs and restaurants while bringing healthier Asian to hungry, bored customers.
Impact
The Wall Street Journal, CNBC, The Today Show and Bloomberg covered the Wow Bao phenomenon which drove new restaurant operators and growth, market by market.
Party Can: Breaking through the Covid convo clutter in a big way
Opportunity
Create demand and a following for the first ready-to-drink cocktail in a big, 12-serving format, when people are starting to re-emerge from their homes in the midst of the pandemic.
Story
Scratch helped create, shape and share the Party Can brand story, leveraging data (and instinct) that people were tired of “living small.” Our campaign tapped into pent-up demand we'd all been feeling to socialize, get out there and share a drink and a laugh together. Big time.
Impact
“Big for a Reason” first launched in the important Chicago market with high-impact, high-visibility out-of-home placements. Within a few short weeks, local retailers were increasing orders, big box retailers like Target started paying attention and consumers were buying, sharing, clamoring. Next up? National rollout.