Lovely to see you!
We are Scratch.
We believe startups, disruptors and entrepreneurs are the backbone of today’s economy and will get us out of the mess we’re in.
We help shape and tell their stories in service of building their business. We design reputations from the inside out, with a focus on brand, communications and culture.
We deliver all of this through a nimble, modern collective of proven, good humans focused on delivering the solutions that matter today.
Our beliefs.
We believe that reputations are earned and cultivated through the connectivity of brand, communications and go-to market strategy, all rooted in data-driven insights.
Working in concert, they allow Scratch to deliver Reputation Design.
How we’re different.
On-demand model. Built for the gig economy, we assemble the right talent for every solution. Scratch clients get exactly what they need, when they need it.
A partnership focus. We don’t believe in the traditional “winner-take-all” service model. We are driven by integration and collaboration with partners and clients.
Results-based compensation. And we believe in incentive-based pay and having skin - and scratch - in the game.
What we’re good at.
Brand Strategy
Corporate Narrative Development and Implementation
Brand Identity & Assets
Employer Brand/Culture
Communications Strategy
C-Suite and Founder Communications
PR Strategy and Plan Implementation
Executive Visibility/ Thought Leadership
Social Media Strategy and Execution
Go-to-Market Strategy
Product Conception through Consumer Experience
Multi-Channel Business Strategy and Sales Enablement
Growth Strategies for Partnerships, Marketing, Promotions
What we’re known for.
AMY CHERONIS | FOUNDING PARTNER
Amy is a global communications and stakeholder engagement pro with more than 20 years of experience driving results for both iconic and niche brands. She brings big agency expertise to the table, without all of the big agency complexity. Amy is known for being people first, obsessed with the power of creativity and able to create relationships to drive change and alignment in organizations both big and small.
While a true believer in the power of PR, Amy is one of the last people to tell you that she has recently been recognized as one of PR Week’s “Champions of PR” and a Women of Influence in Chicago. She'd rather talk about your visibility plan and how to maximize every communications opportunity to drive to growth.
MELISSA PINS | FOUNDING PARTNER
Melissa is an entrepreneur and start-up veteran who began her career in NYC and jumped into the new world of e-commerce when traditional catalogers/retailers were colliding with tech. Taking her experience West, she moved to Silicon Valley and helped build several start-ups such as Wine.com from the ground up.
As Founder and CEO of Blue Tux, Melissa disrupted and innovated the $50B wedding industry and operated the company successfully through exit. For the past decade, she has helped launch and scale emerging brands in multiple verticals, including CPG, luxury, lifestyle/apparel, retail and tech. Melissa has been a presenter at TedTalks and was part of a select group of invitees to attend Goldman Sachs Builders & Innovators Summit, which brings together top entrepreneurs from around the globe.
Where we learned it.
Who we’ve partnered with.
Who taught us to love this space.
Work with Scratch.
We love to help founders and good people win.
If you’ve got an itch, it cannot be ignored. Scratch that itch.
Let’s talk.
Amy Cheronis | amy@thescratchcollective.com
Melissa Pins | melissa@thescratchcollective.com
