Lovely to see you!
We are Scratch.
Female founded in 2020, Scratch is a nimble, modern communications collective. We love to develop and deliver strategic storytelling that helps start-ups scale.
Our beliefs
We believe entrepreneurs and disruptors are the future, and we love to help shape and socialize their stories
in service of building their business.
We believe that communications is an inside-out sport - it begins with culture and turning employees into ambassadors.
And we believe that reputations are earned and cultivated through the unique connectivity of
brand, communications and go-to-market strategy.
Working in concert, they allow Scratch to deliver Reputation Design.
"Scratch is a collective of incredibly experienced, badass professionals who have really pushed hard to create an ambitious strategy and communications plan to build my business and reputation. If you have big goals, hire this team.”
— AnneMarie Hayek, CEO & Founder, Global Mosaic and ZSpeak
How we’re different
The Scratch Collective works with a range of smart clients spanning categories that include food and beverage, technology, health and wellness, not-for-profit and more. Here’s why we think they choose us:
On-demand model.
Built for the gig economy, we assemble the right talent for every solution. Scratch clients get exactly what they need, when they need it.
A partnership focus.
We don’t believe in the traditional “winner-take-all” service model. We are driven by integration and collaboration with partners and clients.
Results-based compensation.
And we believe in incentive-based pay and having skin - and scratch - in the game.
“The Scratch team has been a great strategic communications partner, helping us to define our brand, frame our story and launch our new product.”
— Cathy Roper, CMO, 3Oe Scientific
What we’re good at
We focus on helping brands figure out what their story is and how best to bring it to the marketplace.
Brand Strategy
Company Narrative Development & Implementation
Brand Identity & Assets
Employer Brand & Culture
Communications Strategy
C-Suite & Founder Communications
PR Strategy & Plan Implementation
Executive Visibility & Thought Leadership
Social Media Strategy & Execution
Go-to-Market Strategy
Product Conception Through Consumer Experience
Multi-Channel Business Strategy & Sales Enablement
Growth Strategies for Partnerships, Marketing & Promotions
“The leadership of Scratch provides valuable insights and ideas that are highly strategic and rooted in business acumen.”
— Catherine Davis, Chief Marketing & Communications Officer, Feeding America
Scratch in the News
Founding partner Amy Cheronis recently joined the People Business podcast for a conversation about marketing, branding, PR and beyond.
Click to listen.
“In 2020, we created a new revenue stream and entered the Dark Kitchen landscape, opening 300 locations in less than a year. With the help and expertise of The Scratch Collective, we successfully branded, marketed and defined this growing segment of the restaurant industry.”
— Geoff Alexander, President & CEO, Wow Bao
What we’re known for
We leverage our big agency expertise and experience with blue chip brands to give the companies of the future an unfair advantage.
Dream it.
AMY CHERONIS | FOUNDING PARTNER
Amy is a global communications and stakeholder engagement pro with more than 20 years of experience at agencies Leo Burnett, DDB and most recently MSL, where as Chief Integration Officer she helped drive results for both iconic and niche brands including Allstate, Farmer's Fridge, Feeding America, KitchenAid and P&G, among others. She brings big agency expertise to the table, without all of the big agency complexity. Amy is known for being people first, obsessed with the power of creativity and able to create relationships to drive change and alignment in organizations both big and small.
While a true believer in the power of PR, Amy is one of the last people to tell you that she has recently been recognized as one of PR Week’s “Champions of PR” and a Women of Influence in Chicago. She'd rather talk about your visibility plan and how to maximize every communications opportunity to drive to growth.
Build it.
MELISSA PINS | FOUNDING PARTNER
Melissa is an entrepreneur and start-up veteran who began her career in NYC and jumped into the new world of e-commerce when traditional catalogers/retailers were colliding with tech. Taking her experience West, she moved to Silicon Valley and helped build several start-ups such as Wine.com from the ground up.
As Founder and CEO of Blue Tux, Melissa disrupted and innovated the $50B wedding industry by creating the first DTC bridal shoe and accessories brand and operated the company successfully through exit. For the past decade, she has helped launch and scale emerging brands in multiple verticals, including CPG, luxury, lifestyle/apparel, retail and tech. Most recently she was Chief Revenue Officer for KRa Organic Sports Drink, a start-up that was a finalist in BevNet’s annual New Beverage Showdown and gained multi-channel mass distribution across the US in retailers such as Costco, Safeway, Whole Foods and Amazon.
Melissa has been a presenter at TedTalks and was part of a select group of invitees to attend Goldman Sachs Builders & Innovators Summit, which brings together top entrepreneurs from around the globe.
Grow it.
HEATHER TORREGGIANI | FOUNDING PARTNER
With more than 20 years of experience, Heather is an expert in branding and marketing. She has held prominent leadership roles at some of the world’s top agencies including BBDO, DDB and Leo Burnett in New York, Chicago and Sydney.
With a background in business development, Heather has consistently driven target-exceeding growth, leading teams to secure partnerships with companies such as AT&T, Jim Beam, McDonald’s, Nike, PepsiCo, Pfizer and Slack.
Most recently, Heather was the Chief Marketing Officer of leading brand design firm VSA Partners, where she led business development, internal communications, public relations and brand leadership. Heather is particularly passionate about the social enterprise space and believes brands have the power and responsibility to make an impact on not just the business but also on society as a whole.
“The Scratch Collective are superstars who moved our brand and visual identity from unoriginal, complicated and intimidating to fresh, original and friendly. We were able to turn around the perception of our product with our users, which is the thing that matters the most.”
— Jason Kolb, Founder & CEO, DAIS /The Internet of Insurance
